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m09 Managing the dynamics of marketing and sales
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Value and content of the course
Learning Objectives
CPD/CPE
Course slides and models
Customer gains, losses and purchases drive sales
Understand our diagrams
Case example: turning round falling sales
More on how customers drive sales
What drives the 3 customer behaviours?
Customer needs, benefits, "values"
How price elasticity works in reality!
Pushing customers up the choice pipeline
Durable products and 1-time services
Intermediaries and final customers
End-of-course survey
More on digital-twin business models
Welcome, and getting started
Value and content of the course
Preview
Learning Objectives
Preview
CPD/CPE
Preview
Course slides and models
The basics - Customers drive sales
Customer gains, losses and purchases drive sales
Preview
Understand our diagrams
Case example: turning round falling sales
Preview
More on how customers drive sales
What drives the 3 customer behaviours?
More mechanisms
Customer needs, benefits, "values"
How price elasticity works in reality!
Pushing customers up the choice pipeline
Durable products and 1-time services
Preview
Intermediaries and final customers
Wrap-up
End-of-course survey
More on digital-twin business models
Preview
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