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What is a dynamic model? - our example
Learning Objectives
CPD/CPE
Slide shows, PDFs and models
Background: slide-show and PDF
Why dynamic models are useful and valuable
The 4-step process and its rationale
What the diagrams mean
(optional) Some success cases
Get ready: slide-show and PDF
Get an account for the Silico modeling app
A tour of the Silico app screen
Set the timings for your models
STEP 1: slide-show and PDF
Step 1: Specify the Outcome of interest
1a: Add a Variable for the Outcome of interest
The Variable's settings—and TWO time-series
Copy Actual values in from a spreadsheet
1b: Add a results Chart
1c: Create a Scenario
STEP 2: slide-show and PDF
The rationale for Step 2 – and how it works for the drink product
2a: Add a Stock of stores to the model – and sales per store
2b Link items for calculating
2c Explain real-world results – and use spreadsheet data
2d: How Stocks must change to get the Preferred outcome (1 of 2)
Find more Stocks driving performance
2e: Add a Stock of consumers to the model
2f: How Stocks must change to get Preferred outcome (2 of 2)
2g Add Notes to document your models
STEP 3: slide-show and PDF
How Flows fill and drain Stocks
How Stock-Flow numbers work + a spreadsheet equivalent
3a: Add Flows of consumers and stores to the model
3b: Explore the win-rates needed for the Preferred outcome
Stocks and Flows for other cases
STEP 4: slide-show and PDF
Step 4: Decisions and existing Stocks drive Flows
4a: Add the Decisions driving Flow rates
Test extreme values
How limited potential Stocks slow Flow rates
4b: Add limited potential Stocks to the model
How to "look up" estimated relationships
"Look up" in the model the falling impact of more promotions spend
How existing Stocks drive Flows
4c: Add to the model how Stocks drive each others' Flow rates
We can also lose customers, and other resources
Add consumers lost to the model
Complete the model: slide-show and PDF
How we make profit - the Income Statement
Add an Income Statement to the model
"Clone" model items in different locations
Another Decision - how price affects sales and profits
Add the price Decision to the model
Explore a pricing strategy
Present your results – and a stronger strategy
How was the course for you?
Introduction
What is a dynamic model? - our example
Preview
Learning Objectives
Preview
CPD/CPE
Preview
Slide shows, PDFs and models
Preview
Background and principles
Background: slide-show and PDF
Why dynamic models are useful and valuable
Preview
The 4-step process and its rationale
Preview
What the diagrams mean
Preview
(optional) Some success cases
Preview
Get ready
Get ready: slide-show and PDF
Get an account for the Silico modeling app
Preview
A tour of the Silico app screen
Preview
Set the timings for your models
STEP 1: How the Outcome of interest changes over time
STEP 1: slide-show and PDF
Step 1: Specify the Outcome of interest
Preview
1a: Add a Variable for the Outcome of interest
The Variable's settings—and TWO time-series
Copy Actual values in from a spreadsheet
1b: Add a results Chart
1c: Create a Scenario
Preview
STEP 2: "Stocks" of resources drive the changing Outcome
STEP 2: slide-show and PDF
The rationale for Step 2 – and how it works for the drink product
Preview
2a: Add a Stock of stores to the model – and sales per store
2b Link items for calculating
2c Explain real-world results – and use spreadsheet data
2d: How Stocks must change to get the Preferred outcome (1 of 2)
Find more Stocks driving performance
2e: Add a Stock of consumers to the model
2f: How Stocks must change to get Preferred outcome (2 of 2)
Preview
2g Add Notes to document your models
STEP 3: Flow change the Stocks
STEP 3: slide-show and PDF
How Flows fill and drain Stocks
Preview
How Stock-Flow numbers work + a spreadsheet equivalent
3a: Add Flows of consumers and stores to the model
3b: Explore the win-rates needed for the Preferred outcome
Preview
Stocks and Flows for other cases
STEP 4: Decisions and existing Stocks drive resource-Flows
STEP 4: slide-show and PDF
Step 4: Decisions and existing Stocks drive Flows
Preview
4a: Add the Decisions driving Flow rates
Test extreme values
How limited potential Stocks slow Flow rates
4b: Add limited potential Stocks to the model
How to "look up" estimated relationships
Preview
"Look up" in the model the falling impact of more promotions spend
How existing Stocks drive Flows
4c: Add to the model how Stocks drive each others' Flow rates
We can also lose customers, and other resources
Add consumers lost to the model
Complete the model
Complete the model: slide-show and PDF
Preview
How we make profit - the Income Statement
Preview
Add an Income Statement to the model
"Clone" model items in different locations
Another Decision - how price affects sales and profits
Add the price Decision to the model
Explore a pricing strategy
Preview
Present your results – and a stronger strategy
Preview
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