Build a digital twin model of your business.

Stop guessing. Start testing your strategies in a living, visual simulation.

The problem with spreadsheets

You are staring at rows and columns of numbers, but real businesses are living systems. Spreadsheets can't capture the interdependencies, tipping points or circular causality that show up throughout those system. Like how winning customers drives revenue, which funds the marketing to win more customers. Or how that growth hits up against support capacity, and ends up losing customers instead.

The Solution: Digital-Twin Business Models

Just as engineers use software systems to track the real-time performance of complex equipment, you can build a visual simulation of how your business works and performs. It doesn't rely on statistical coincidences or linear assumptions; it captures the "physics" of the interdependencies across your organization.

What You Will Learn

Using a practical case study, you will master Kim Warren's proven Four-Step Process – a rigorous method you can replicate for any issue of your own: 

1. Sketch the Outcome: Plot how your desired performance (like a consumer product's sales) changes over time. 

2. Identify resource stocks: Capture and quantify the accumulating resources driving those outcomes (the product's consumers and stores). 

3. Quantify the flows filling those stocks: Specify the rates filling or draining those resource stocks (how fast customers and stores are won or lost).

4. Capture the interdependencies: How management decisions such as marketing and price drive those growth rates. How constraints hold back that growth (like limited potential consumers). How feedback loops help resources build on each other (more consumers help capture more stores, reaching more consumers).

Throughout the process, you will check the model against reality, and explore scenarios and strategies to hit the stronger potential sales and profits this business can achieve.

Who is this for?

In-house analysts and accountants: Build powerful, error-free models in real time, with teams. For business or functional strategies – for critical initiatives and change programs – for one-off performance issues. 

External consultants: Give clients high-value solutions to challenges and opportunities. With strong credibility based on the method's rigorous process. Gain a valuable transferable skill. 

Stop guessing - start exploring and testing 

Check out the free preview lessons below.

Course Curriculum

Kim Warren

Kim is an experienced strategy professional, teacher and publisher of online courses and teaching resources on business modeling – fast becoming a main-stream capability for executives, consultants and business students. He also offers resources to help model non-business challenges, notably in health-care and international aid.

After senior corporate strategy roles, Kim joined London Business School, to teach on MBA and Executive programs. To overcome serious limitations with standard strategy methods, he developed the powerful strategy dynamics modelling method for designing and managing strategy for any organisation or challenge. Once a specialist skill, building these simulations is now easier, faster and more reliable than spreadsheet modeling. Such models mimic real-world behaviour and performance of businesses and other organisations with uncanny realism.

Kim is author of the prize-winning Competitive Strategy Dynamics (Wiley, 2002), a major strategy textbook Strategic Management Dynamics (Wiley, 2008), and summary e-book now widely used in MBA and executive teaching – Strategy Dynamics Essentials (Kindle, 2011). He is also co-founder of Strategy Dynamics Ltd, which publishes "serious games" and online courses exploiting the user-friendly modelling application, Silico.

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