Transform performance with living business models

Learn to build and use the most practical, powerful models possible

The only business models that can mimic real-world organisations.

Developed and proved with top strategy consultants and corporations over 20 years

Can be applied at any level, for any one-time issue or continuing plan

Less work - not more - to make more reliable and powerful decisions and plans

Working, quantified simulations can be the 'digital twin' for your issue, department or whole organisation.

Analysts, consultants

... and business students!

Build these models, to advise business leaders.

Simulate how the real world actually works.

Match those models against real-world data for everything that changes.

Compare future outcomes under business-as-usual conditions against any scenarios or strategy choices.
This unique capability sets you apart from the herd! Learn with our courses, see below.

Business Leaders 

CEOs, VPs, General Managers and team leaders - use these models for any plan you need or for any challenge you face.

Design how any plan or problem-solution should work.

Test those plans against all kinds of uncertainties,  rather than experimenting with real money and people!

Manage the business or issue continually against a living model of what will likely happen next.
Planning to "re-invent your business model" or undergo "digital transformation"? - explore where you are going before you set out!

   "These business models provided just what we need to explore scenarios for competition in the global tax-technology sector, and test our strategies."
Kevin Boettcher: Director, Emerging Business; Vertex, Inc

    "Using these models in both Sun Microsystems and Microsoft, the results speak for themselves. It is a key tool for senior managers."
John Kapson, Managing Consultant; Oracle/Sun Microsystems.

   "You have laid out the material so well that we can easily internalize the approach. The model almost had a mind of its own, totally changing my understanding of our challenge."
Stephen Green:
Director at
Continental Mills

   "The approach really exceeded my expectations. The material is very powerful, and provides rich and deep concepts and insights for the future."
Ahmad Waleed: Strategy Director, ELM, Saudi Arabia

How can these models be possible?

Many find it hard to believe that we can simulate how a real business works, but it is not just possible; it is practical - within reach of skilled analysts and consultants, and understandable by executives at all levels.

Any enterprise – business or otherwise – is a “machine” we designed to deliver the products, services and other outputs needed by the customers or communities it aims to serve, and in business cases, to deliver profits for investors!

If the enterprise is a machine we designed, then we can surely replicate that machine in software – how its elements are growing or declining (customers, staff, products and services, capacity …); how they work together as a functioning system; where and how we control each part of the system, and so on. 

 “But what about the people!?” People, too, are part of the machine, and their behaviour is well-enough understood and reliable to be captured. (Otherwise, we would never know what customers or staff might do next and could plan nothing!)

How can we know the model is OK?” Any model is an approximation of the real world, but if its behaviour - performance results and everything else - matches what we see in reality, we can be pretty confident it is a good approximation. A new venture or issue? - model how the case should play out and track how it does play out continually, as events unfold.

A bigger business, with many parts? Model any business units, functions or departments you want, then aggregate and link them for the big picture.

Learn to build and use dynamic business models with our comprehensive, in-depth courses

Business Modelling Courses

Our flagship courses, for analysts, consultants, accountants and executives wanting to build living business models .. and an essential skill for business students too! Follow our "AgileSD" process, hand in hand with problem owners to get reliable working models, fast!

Strategy Framework courses

Coming soon ... courses for leaders who need to use living business models to manage their organisation's future or to tackle any challenge.

Other courses

The system dynamics tools behind our business models work for any complex challenge in public policy, environment, healthcare and other fields. See how to do this with our free AgileSD course and other courses.  

What is the alternative?

Spreadsheets could theoretically calculate-out everything in a business, but no human can reliably capture a living business system with only rows and columns of numbers to work with.

Balanced scorecards transformed business control by looking beyond the financials! But they do not calculate-out what causes what across the business "machine", and they leave out key issues - like competition! There is no better BSC than a good dynamic business model!

KPI systems are often more comprehensive than BSCs, but can go too far, including every indicator and ratio anyone thinks important. There is no better KPI system than a good dynamic business model!

Business-model canvas and tools like Strategyzer or Leanstack share the same limitations as balanced scorecards and spreadsheets. There is no better model of your enterprise, new or old, than a dynamic business model.

  "These courses from Strategy Dynamics are fantastic. They are so good that we are looking to hire people with these skills. Thanks!"
Bob Lamb: Founder & CEO Foundation for Inclusion

   "This class fundamentally changed how I think about our company’s future, so I will use what I have learned for the challenges we face."
Mark Holman: Manager, Regional Coordination
PJM Interconnection

 "It has been an absolute pleasure taking this course. I will be using strategy dynamics approach and models for life."
Michael Stewart: Lead Systems Engineer, Manager at Battelle

"I want to personally thank you for this great course - the most exciting and useful I have taken. I will definitely do this type of work for our agency's clients."
Esteban Ribero: VP Strategy Leo Burnett/Lapiz

Unique Learning

Nowhere else can you learn these skills - no other course teaches how to build these business models, and the approach and tools to do so are unique.

Learn At Your Own Pace

We know you are busy! - so the courses are flexible. You can do the learning at any time and pace you want, and we point you to key lessons to focus on first.

Worked examples

You learn by actually building example models - then get to keep them, as useful start-points for models of your own. Many generic models are easily adapted to common challenges.

A learning resource for life encyclopaedic reference-source for the future.

Where do these models come from?

Kim Warren was lead-strategist for the business that is now Whitbread PLC - designing a clear, credible path that led the company from its brewing heritage to dominate the UK hospitality industry. Moving to teach at London Business School, he found strategy tools (taught in business schools worldwide!) that just could not offer the quantified, working "stories of the future" needed for any organisation's plans or for the myriad challenges they face. 

But there is a methodology and tool-set that can do what we need - and it has long been used for big, complex challenges in public services, global health, the environment, defence and many more fields. It just needed fitting to how businesses actually work and presenting in managerial, non-technical terms. After testing and developing the method with top strategy-consulting firms and their clients, Kim codified the method and guided development of the software needed for the comprehensive, joined-up models we always needed (Silico - see here).

System Dynamics, developed at MIT by Prof. Jay W Forrester, is the application of engineering control-theory principles to social, economic, environmental and other "non-engineering" fields - see (opens in new tab).

Also from Strategy Dynamics - "serious games" for management education

Everyone needs to understand how organisations work as a functioning system, so they can take joined-up decisions that will ensure strong, sustainable business development.  

Business Schools increasingly use "serious games" - user-friendly team exercises - to give executives, MBAs and undergrads experience of managing real-world cases and issues. Our "microworld" games provide just that, experience of managing a dynamic system with a dynamic model at the core.