From corporate to education
I moved to my alma mater, London Business School, to teach strategic management, using the formal methods known at the time. Those methods focused on how to "position" a business relative to its customers' needs and what competitors offered.
But I knew there must be more to strategy than this. Successful businesses do not change their chosen position, even over decades. They don't keep changing their minds about what they are!
The standard strategy tools were just too limited.
So the big need I saw was how to figure out what exactly to do, how much, when, across all parts of the business, to deliver the promise of that strategic position. Not just right now, but continually over time, as external conditions and the business itself changed.
Strategy Dynamics is the answer to that need.
Rigorous principles, tested in real-world settings formed the extensive development that followed. The method first appeared in the prize-winning book Competitive Strategy Dynamics published in 2002 by Wiley. Since then, many other books and published papers have refined and extended the approach.