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The lessons ...
9 Lessons-
PreviewIntangibles and the wider business system
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Preview... successes from dealing with intangible factors
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Start... the generic business system "architecture"
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Start... exactly what our diagrams mean
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Start... a taxonomy of resource-types
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Start1. State-of-mind intangibles
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Start2. Information-based intangibles
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Start3. Quality-related intangibles
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Start"Negative" intangibles and thresholds
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m05: Managing and Exploiting Intangible Factors
... the soft items with a hard impact!
Everyone knows that "soft" factors matter - but how exactly do they work, and how can we manage and exploit them?
A partner in a top strategy consulting firm … "We don't bother with intangibles in our client work – they are undetectable, unmeasurable, and unmanageable"
All 3 points are untrue.
This course gives a reliable specification of the main types of intangible factors, shows how and why they behave as they do, and demonstrates their impact on the wider business.
What is this mini-course about?
Split into bite-size lessons, this 1.75-hour mini-course:
... gives cases where dealing with intangibles was critical
... defines the 3 main categories of intangible factors
... demonstrates how each type of intangible factor actually work and affect business performance
The course ends with an offer to take the full class on Intangibles, which includes access to working models
Who is the course for?
Senior leaders – who want to better understand how soft factors affect their business, and use that knowledge to drive better results
Analysts and consultants – who want to build soft factors into models of any business, any function, or any initiative
Course Curriculum
Kim Warren
Kim is an experienced strategy professional, teacher and publisher of online courses and teaching resources on business modeling – fast becoming a main-stream capability for executives, consultants and business students. He also offers resources to help model non-business challenges, notably in health-care and international aid.
After senior corporate strategy roles, Kim joined London Business School, to teach on MBA and Executive programs. To overcome serious limitations with standard strategy methods, he developed the powerful strategy dynamics modelling method for designing and managing strategy for any organisation or challenge. Once a specialist skill, building these simulations is now easier, faster and more reliable than spreadsheet modeling. Such models mimic real-world behaviour and performance of businesses and other organisations with uncanny realism.
Kim is author of the prize-winning Competitive Strategy Dynamics (Wiley, 2002), a major strategy textbook Strategic Management Dynamics (Wiley, 2008), and summary e-book now widely used in MBA and executive teaching – Strategy Dynamics Essentials (Kindle, 2011). He is also co-founder of Strategy Dynamics Ltd, which publishes "serious games" and online courses exploiting the user-friendly modelling application, Silico.
