mx09 Marketing and Sales Models
... working models supporting our short course on digital-twins for marketing and sales
Welcome to these supplementary lessons supporting our short course on digital-twin business models for Marketing and Sales.
You get access and video-demos for four models:
How 3 customer behaviours drive sales growth
Price-elasticity - how price truly affects those 3 behaviours and resulting sales
The "choice pipeline" - how customers are made aware, informed and active buyers of a product or service
A substantial model of a tech-product launch, with marketing and recommendations driving growth, experience-curve cost reduction, variable competitor behaviour and more
Buy these models and demos alone only if you are already familiar with how digital-twin business models work and are relevant to marketing and sales issues. Otherwise, first get the short course "Managing the dynamics of marketing and sales" here.
