Kim's blog on strategy and digital-twin business models
I have a large back catalogue of blog posts on a wide range of important topics in two categories:
- On strategy, especially implementation, but also on the pro's and con's of various concepts and methods
- On business models, especially the "digital twin" models that you can learn to use and build with our courses
I try to make the posts practically useful, whether pointing you to how to do something, or explaining what to watch out for when doing that thing.
Enjoy - Kim
How customers respond to price is nothing like as crude as standard price-elasticity concepts imply ... but easy to get right.
The Value Curve compares the 'values' our product or service offers with those values that customers want, to win them, keep them and have ...
We all know how segmenting customers help focus marketing efforts – but segmenting their needs too give a whole new level of power.
How the widely popular Net Promoter Score is a poor basis for planning and achieving sales growth - and a stronger alternative.
The three mechanisms driving sales growth winning new customers, customer retention, and raising customer purchase rates.
