Practical strategy insights that you won't find in textbooks or business school courses
Explore articles on business strategy – especially implementation – and "digital twin" business models.
Every article is written to help leaders, analysts and consultants make better decisions using solid principles and evidence, not opinion.
| Strategy | Implementation | Marketing & sales | Products |
| Business Models | Finance | Competition | Is there a working model? |
| Business Performance | Staffing and HR | Information systems | Is there a related course? |

Featured articles
There's more—much more—to 'strategy' than the business plan. All the other things leaders do that impact mid- to long-term performance.
Strategic management accounting. A : the need and challenge. Finance professionals are increasingly asked to support strategic planning and implementation—but lack the tools to do that (part-B offers the solution).
What is a "digital-twin business model" any way? How a quantified, visual model can mimic the structure and behaviour of any business, function, initiative or challenge—and it's not even hard to do.
Strategy may need to happen fast—really fast! How a competitive attack threatened to destroy a pharmaceuticals product over just 15 weeks—and the strategy that fought off the threat.
Planning and managing performance improvement programs. Performance programs come in many forms, but most stall or fail. All follow a common system structure, and a digital-twin business model can help ensure success.
Strategy eats culture for breakfast. Yes, you read that right. Here is why.
The rigorous modeling process follows the Pyramid Principle. Start with what is happening to the outcome we want to achieve, then work relentlessly back, asking "What directly causes this?", validating every step.
The value of a business, its projects, initiatives and strategy. And it's not to do with profitability!
Why read these articles?
All are based on rigorous principles and/or strong evidence—not opinion—focusing on one over-riding concern ...
How does a business actually work
and how to improve its performance?
Explore the insights library here.
Enjoy - Kim

We need to migrate customers and staff from the old model to the new + build the new proposition and capacity ... it could go badly wrong!
The last parts of the strategic change journey are less tricky than customers and staff ... build what you need for the new business model.
Your old business model is dying and you need new types of staff for the new business model – but don't throw out the baby with the b ...
Move customers from the old products/services to old + new and on to the new products/services only - the case of business process ...
Our digital-twin business model explains and predicts how our business works and performs – so adapt the model for how the strategy may be e ...
We are still cursed by a decades-long attack on the whole notion of ‘strategic planning’. We need how BEST to do strategy, not how it mos ...