Kim's blog on strategy and digital-twin business models

I have a large back catalogue of blog posts on a wide range of important topics in two categories:

  • On strategy, especially implementation, but also on the pro's and con's of various concepts and methods
  • On business models, especially the "digital twin" models that you can learn to use and build with our courses

I try to make the posts practically useful, whether pointing you to how to do something, or explaining what to watch out for when doing that thing.


Enjoy - Kim

Kim Warren

Intangible factors have scale, change over time and both affect, and are affected by, the rest of the system. We can and do measure and ...

Kim Warren

How customers respond to price is nothing like as crude as standard price-elasticity concepts imply ... but easy to get right.

Kim Warren

Performance improvement programs often fail. But finding and taking early successes can sustain the momentum.

Kim Warren

How the widely popular Net Promoter Score is a poor basis for planning and achieving sales growth - and a stronger alternative.

Kim Warren

How excessive cost focus can overload staff, hitting productivity & profitability.

Kim Warren

The three mechanisms driving sales growth winning new customers, customer retention, and raising customer purchase rates.